Hey there, thank you for taking the time to look through Sort Residential's website!
I founded Sort on July 1st, 2022, and I have been building it every day since.
I started Sort as a community engagement platform to help people get to activities, volunteering, and church events during college at the University of Dallas. After hosting three raging parties at the Toyota Music Factory I realized that promoting events wasn't something I wanted to pursue long term and I needed to find a new audience.
I ended up being lost and not sure where Sort was going. I met a property owner who was interested in event registration at his property. I realized that people and myself are no longer connected to our communities, sparking my interest to fully dive into making communities come to life.
Currently I'm fighting to help people who are lonely, isolated, and separated from others because they moved to a new place, want to get more connected, and who are desiring to live a socially healthy life in a way that they aren't left out to dry. Digital entertainment has done terrible things to society causing division, brain rot, and a lack of love for our neighbors. I am trying to help people get back to knowing their neighbors, saying hello, and making sure people feel like they belong where they live.
Sort is a mission that I have sacrificed a lot for in the pursuit that I will make others' lives better. I am convinced that being social is a cure to residents' desire to leave following concession, being unhappy with where they live, and general disconnect from their community. Please find a time for us to connect so that I can hear your two cents about how to make community so much better that your residents will love YOU.
May God bless you and protect you forever,
Sincerely in Christ,
Gabriel Michael Ross
Gabriel Michael Ross
Founder & Chief Executive Officer · Houston, Texas
Gabriel Michael Ross is the founder and CEO of Sort Residential, the resident experience platform that helps apartment communities turn neighbors into a community — and turn that community into retention. Originally from Denver, Colorado, he moved to Dallas, Texas in 2021 to attend the University of Dallas, where he founded Sort on July 1st, 2022 and graduated in 2025 with a degree in Business Administration and a concentration in Computer Science. Sort, Inc. is incorporated in Colorado. In 2026 he relocated the company to the greater Houston, Texas area, home to the densest concentration of multifamily owners and operators in the country.
- Denver Colorado roots. Originally from Denver, Colorado.
- 2021 Moved to Dallas to study at the University of Dallas.
- 2022 Founded Sort Residential on July 1st, while still in college in Dallas.
- 2025 Graduated from the University of Dallas — Business Administration, concentration in Computer Science.
- 2026 Relocated to Houston, establishing Sort's headquarters in Texas' largest multifamily market.